Innkeeping Newsletter
News from our team of experts.
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Affordable E-Marketing for Bed & Breakfast Inns |
Marketing on your mind, but not on your schedule? Let us do the work for you and you can do what you always wanted to do...be an Innkeeper!
When we were Innkeepers, marketing was always the least favorite thing that we had to do. The reality is that it is the "most" important item to assist in an Inn's success. We are excited
to now offer our skills to assist you in getting the job done for less than the cost of two room
nights! Let us assist you with reaching your marketing goals!
Blog Set-up and Maintenance - Ok, so you have heard about a Blog, but what is it and how does it work? Leave the details to us. We can create a Blog for you and coordinate it to be hosted within your website or at one of the national Blog hosting sites. Additionally, we will write keyword rich articles for you on a weekly basis to ensure that content is always fresh and up-to-date. It has been noted by eMarketer,
the world's largest association for internet marketing,
that Blogs have the highest rate of engagement for user generated content and is a necessary for future marketing.
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Writing Blog Articles – You have a Blog and have the time to write an article about once per month. Now what? Once per month is not often enough for a Blog to do your Inn any justice. In order to have a Blog be effective, fresh content must be added a minimum of 1-2 times per week. Additionally, it must be keyword rich in order to get recognition by the search engines. Does that work for you? If not, we can work with you as a "Ghost Writer" and write the articles for you.
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Develop E-Newsletters - Yes, we all seem to be tired of newsletters, but they are a necessary evil. When we were Innkeepers, we would sit at the computer screen and stare at it for hours feeling the need to develop this necessary evil. It seemed that when we decided to become Innkeepers, nobody let us know that we needed to also be marketers! We can work with you and get the job of developing newsletters off of your desk and on to ours. This is always a wonderful way to tie into your Blog and educate your customers on the "happenings" at your Inn. Now you will have time to do what you have always wanted to do...be an Innkeeper.
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Writing Newsletter Articles - There is an old saying that when you have been doing a job for a long time "you do not know what you know". This certainly applies to Innkeeping! Often when it comes to developing articles for your newsletters, one draws a blank. We can work with you, learn about your Inn, and assist with writing articles for newsletters.
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Developing E-Cards – Have a last minute promotion, special package, or exciting news? Then this is for you. An E-card is essentially an e-mail that focuses on one specific event at your Inn. Give us a call, share the information, and we will put the words "to paper" (or computer now a days) and send the information to your customer base. I can hear the phone ringing now with reservations. Now that sounds easy!
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Services for Innkeeper's State/Regional/Local Marketing Groups - If you are currently involved on one of the many types of Marketing Groups which are available for Innkeepers and your group needs administrative assistance, we would be happy to be of service. Whether it is to assist in maintaining your content data website, maintain your Blog, create newsletters, manage gift certificates, perform mailings, or just be a lending hand. We can customize our services to fit the need of your association.
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