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INN Focus Twelfth Edition
Fall 2007

Hello Everyone!

With the fires raging in California, lights being turned off in large cities, and with Al Gore receiving the Nobel Peace Prize, it has made us sit back and think more about the environment. With that in mind, we are dedicating this newsletter to "going green" and we hope that it provides you with some inspiration. We encourage your feedback and other green tips that we can pass along to others!

Have a lovely green day from all of us at
Quantum Hospitality Group

In this Issue
  • The Inn Goes Green
  • Green Lodging Program
  • TripAdvisor Green Survey
  • Green Weekend Getaway
  • Green Advice from a Fellow Innkeeper
  • Ecological Products for the Inn

  • Green Lodging Program

    While searching the web for interesting resources for going green, we came upon a program developed by the Florida Department of Environmental Protection. It is called "The Florida Green Lodging Program". This program was developed to encourage the lodging industry to conserve and protect Florida's natural resources. However, a program like this can be incorporated everywhere. We have attached a link to their website as it demonstrates how you can strive to be "green" in all aspects of Inn operations. This is a great resource!


    TripAdvisor Green Survey

    TripAdvisor recently surveyed 1,000 members to get their feedback on "Green Travel". Here is a summary of their findings:

    Nearly 40% of travelers surveyed said they are concerned about the environment.

    38% of those surveyed said they have stayed at an environmentally-friendly lodging facility

    9% of respondents specifically search for environmentally- conscious lodging.

    78% of travelers surveyed said they choose not to have their sheets and towels changed, when given the option.

    34% of travelers surveyed would pay more to stay at an environmentally-friendly lodging facility.


    Green Weekend Getaway

    How can we market a "Green Weekend"? We had some fun here. The Green Weekend could start with a package that includes a bottle of organic wine, followed with a candle light dinner for two (no overhead lights now!). Included on the menu would be creations from the kitchen featuring locally grown, organic products. Upon return to their room, guests would find a special turndown service with amenities which are green friendly in biodegradable packaging. After a restful evening, the guests would awake the next day and of course, enjoy organic eggs at their finest! Later in the morning they would have green activities available to them, including hiking, biking, cross-country skiing, nature walks, and kayaking (weather permitting, of course!). After a morning of activities, they would then return to the Inn for a relaxing hot stone massage with organic oils. This is a niche marketing opportunity that is sure to have you and your guests seeing green!


    Green Advice from a Fellow Innkeeper

    We always welcome advice from current Innkeepers regarding Innkeeping. We received the following advice from Pam Matthews, the Innkeeper of the Montgomery Inn Bed & Breakfast located in Versailles, Kentucky. Thanks for sharing Pam!

    We have 10 suites at the Montgomery--we're finding it to be a challenge as first time innkeepers, although a welcome one. But now that we're here we have strategically set out to change as many light bulbs to the energy efficient coil style as possible. Oh, stop cringing, we still use the pretty ones where it counts, but when they are destined to be left on 24/7 and covered by a shade, we found that our average suite has 15-17 bulbs, and that each bulb is supposed to save around $50, not to mention they last much longer and have virtually ended our having to drop everything when a bulb goes out to go and change it. We changed over 150 lightbulbs in the first 3 weeks of business, so just the inconvenience was enough to make us "change our ways". The monetary savings was evident on the next electric bill. $50 x 300 lightbulbs (we use them in the common areas, too) is $15,000 over the next 5 years (life of bulb). Yes, indeed, we saw a $250/reduction in just one month's electric bill. Plus, it's good for the environment. I thought about baking cookies and pretty bedding, I didn't think about lightbulbs.


    Ecological Products for the Inn

    Pineapple Hospitality offers a variety of environmentally friendly products including amenities. We especially like the key cards that limit the energy used when guests are not in their rooms. They remind us of products used in Europe!



    Newsletter written by Rebecca Levitan
    and Kim Averill-Demeny


    The Inn Goes Green

    We are seeing this trend everywhere, and now it's time to take it to the Inn. Is "Going Green" for you and your Inn? The first thing that we think of when we think of making the Inn green is giving guests the option to not have their towels changed. In reality it goes much further than this. We are talking about organic locally grown food, biodegradable cleaning products, marketing to guests who want to be green, enjoying nature, recycling, energy efficient light bulbs, and so much more. We started our investigation and were surprised by the facts that we discovered.

    The hospitality industry spends approximately $3.7 billion each year on energy, much of it going to waste, as stated by the American Hotel and Lodging Association (AHLA). According to data from GreenTreks Network, Inc., a distributor of environmental education, compact fluorescent bulbs use 75 percent less energy and last 10 times longer than incandescent bulbs. Not replacing towels and linens each day saves 13.5 gallons of water daily. These facts in themselves are amazing! Let's think green!

    If you have any Green tips you would like to share with us, please comment on our blog. We look forward to your comments!

    Comment on our blog...
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